Zapier does a lot of things and it can be overwhelming to know where to start. Since G Suite is a tool that I know a lot of you use, I’ve put together a list of Zaps that you may want to try out to improve your productivity, your customer service, and your collaboration!
Part of what makes Trello so amazing is the sheer volume of other applications it integrates to get you the features you need. Here I’ve outlined a variety of power-ups, chrome extensions, and zaps that I’ve used to make my Trello run like a well-oiled machine without having to pay for any subscriptions.
If you're on social media and you aren't a photographer (either by profession or by hobby), chances are you've wondered where everyone gets the images they post. You know: the beautiful sunset, the super crisp flower close-up, the bright desktop flatlay. Below I've linked to a whole bunch of websites where you can get great photos. In addition, I've also provided some explanations on copyright and why you shouldn't use Google image search to get your photos.
Email marketing is a challenge to most businesses, from how to get people to open, to getting them to read, to getting them to actually click or take action. Here are three free tools I’ve used not only to improve my open rate, but also to make sure people don’t miss important information like deadlines and events. The easier you make things for your readers, the more they will appreciate you and the information you provide!
Ever decided to go on a spree sharing a specific product or sales page for a campaign you were promoting? You might have shared it across all social media networks, had pop-ups or announcement bars on websites, submitted it to 3rd party listings or websites, and more. BUT...when all is said and done, do you know exactly which of those links were effective? Which ones got clicked on the most?
Landing pages, opt-in pages, squeeze pages - whatever you call them, they can be difficult to create because you have a limited space to persuade the viewer to take a specific action. It might be something as simple as a click, to something as big as spending $$$ on your product or service. This week I’m highlighting 3 simple tools that will help you create your own effective landing pages - from copy to design to function.
For people who are not trained designers or naturally visually-minded, the big challenge of designing graphics for your business is knowing where to start. That’s why vision boards (paper, Pinterest, or otherwise) are so popular! Taking inspiration from others is a huge help, however looking at a graphic and then trying to emulate it is another challenge, especially when it comes to colours and fonts. This week I’m highlighting 3 simple tools that will help you design your graphics so that you can be visually consistent with your brand.
I've been questioned on this practice lately, people wondering why I would worry about who is unfollowing my business accounts on certain networks. It's not about vanity, it's not about making my follower/following "ratio" look awesome. Social numbers are nice, but they don't make a successful business. I have a damn good reason for tracking unfollowers and here it is!
As small business owners and solopreneurs we are always on the lookout for free resources we can use to improve our business processes or to save us time. These are some of the latest and greatest tools I've come across, ranging from legal documentation to social analytics, event marketing to blogging.