Tools & Tips

The Tools I Wish I'd Used When I Started My Business: PromoRepublic

The Tools I Wish I'd Used When I Started My Business: PromoRepublic

My social media wasn’t very good when I started marketing my business. I still see social media newbies making the same mistakes to this day. A single piece of software isn’t going to make you a social media superstar overnight, but if you have trouble thinking of what to post about or making consistent graphics to share, then PromoRepublic is a tool that’s going to help you out a lot!

The Tools I Wish I'd Used When I Started My Business - Squarespace

The Tools I Wish I'd Used When I Started My Business - Squarespace

A website is your online homebase so it’s important to use a platform that works for you if you’re going to be the one updating it. You wouldn’t purposefully buy clothes that are 5 sizes too big or too small. You wouldn’t purposefully buy a raised 3-story house if you had mobility issues. Make sure the thing that you are investing time and money in works for you. I started with WordPress.org because I had some tech skills, but I quickly grew tired of the maintenance.

The Tools I Wish I'd Used When I Started My Business: G Suite

The Tools I Wish I'd Used When I Started My Business: G Suite

This is part 1 of an ongoing blog series called “The Tools I Wish I’d Used When I Started My Business”. When I first came up with the idea of this series there was zero hesitation about which tool I was going to put at the top. I might have been cheating a little bit since G Suite is actually made up of over a dozen inter-connected apps but my blog my rules!

Make Trello Your Productivity Powerhouse

Make Trello Your Productivity Powerhouse

Part of what makes Trello so amazing is the sheer volume of other applications it integrates to get you the features you need. Here I’ve outlined a variety of power-ups, chrome extensions, and zaps that I’ve used to make my Trello run like a well-oiled machine without having to pay for any subscriptions.

60+ Places to Find Free Quality Stock Photos [Updated January 2019]

60+ Places to Find Free Quality Stock Photos [Updated January 2019]

If you're on social media and you aren't a photographer (either by profession or by hobby), chances are you've wondered where everyone gets the images they post. You know: the beautiful sunset, the super crisp flower close-up, the bright desktop flatlay. Below I've linked to a whole bunch of websites where you can get great photos. In addition, I've also provided some explanations on copyright and why you shouldn't use Google image search to get your photos.

3 Important Tools for Better Email Marketing

3 Important Tools for Better Email Marketing

Email marketing is a challenge to most businesses, from how to get people to open, to getting them to read, to getting them to actually click or take action. Here are three free tools I’ve used not only to improve my open rate, but also to make sure people don’t miss important information like deadlines and events. The easier you make things for your readers, the more they will appreciate you and the information you provide!

3 Important Tools for Better Link Tracking

3 Important Tools for Better Link Tracking

Ever decided to go on a spree sharing a specific product or sales page for a campaign you were promoting? You might have shared it across all social media networks, had pop-ups or announcement bars on websites, submitted it to 3rd party listings or websites, and more. BUT...when all is said and done, do you know exactly which of those links were effective? Which ones got clicked on the most?

3 Important Tools for Better Landing Pages

3 Important Tools for Better Landing Pages

Landing pages, opt-in pages, squeeze pages - whatever you call them, they can be difficult to create because you have a limited space to persuade the viewer to take a specific action. It might be something as simple as a click, to something as big as spending $$$ on your product or service. This week I’m highlighting 3 simple tools that will help you create your own effective landing pages - from copy to design to function.

3 Important Tools for Better Graphic Design

3 Important Tools for Better Graphic Design

For people who are not trained designers or naturally visually-minded, the big challenge of designing graphics for your business is knowing where to start. That’s why vision boards (paper, Pinterest, or otherwise) are so popular! Taking inspiration from others is a huge help, however looking at a graphic and then trying to emulate it is another challenge, especially when it comes to colours and fonts. This week I’m highlighting 3 simple tools that will help you design your graphics so that you can be visually consistent with your brand.