Most people who are promoting their business, services, or products on social media come to me with one of two issues: a) they don’t have enough time to create new content every day, or; b) they aren’t sure what to post about or don’t think they have anything interesting to say (or sometimes both!).
Ever scroll through your feed and see a fun hashtag popping up to commemorate a cause or day or holiday and you thought to yourself, "Gee, I really could have applied that to my business. Wish I'd known about it sooner so I could have written something or taken a picture or made a graphic!"
Bonus: want a more detailed listing? You can access a download at the end that outlines even more micro-holidays that you can use to create content for your social media networks!
I think it’s no secret that I love me some Trello. And it should be obvious by now that I love me some social media too. So it was inevitable that I try to marry the two. Previously, all of my content was managed in spreadsheets and folders (and still is, to some extent). But now I am streamlining a process to keep me more organized so that I always know what is coming up and have once central place to locate everything.
As small business owners and entrepreneurs, it’s rare that we can post 100% original content on every social media platform every day. Some people supplement their social media feeds by sharing other people’s content, which is a great strategy as long as that content is valuable to your audience and isn’t from a direct competitor! So what do you do when you want to post more of your own content but just can’t find the time?
If you're just starting your Facebook page, chances are that you may be a start up or running on a shoestring budget. It's important to maximize your marketing efforts without spending a lot of money. With a billion people on Facebook it's almost guaranteed that your target audience is there, but how do you get them to like your page?
Full disclosure #1: these are all things that I've done personally when trying to write content with a brain stuck in first gear. I fully endorse these tips!
Full disclosure #2: this is not one of those articles that tells you to go for a walk in the forest and listen to birdsong or pop down to the yoga studio. Each one of the tips below should take as little as 10-15 minutes.
You’ve probably heard the saying “Content is King”, right?
(Or maybe even heard it so many times that you wish people would stop saying it!)
Either way, the truth is that you can't be successful on social media without posting good stuff. And that good stuff? That's your content. That's what makes people sit up and take notice of you, makes them want to share your brand with their family and friends. No matter how amazing your products and services are, you'll find it very difficult to promote them without supporting those promotions with a lot of great content.
Using humour in social media: I'm not talking about sharing funny cat pictures or the latest online meme. I'm talking about injecting a little strategic humor into your content. For some brands this may come naturally based on their product or target demographic. Or perhaps their VP of marketing was a comedian in a previous life.