I get it. Social media is changing quickly. You are busy running your business and you don’t have the time to stay on top of all of the updates that are happening constantly (I’m looking at you, Facebook!). I am compiling all of the most relevant changes that you need to know about here in a single post - bookmark it and check back monthly!
Once upon a time I did a twice weekly Facebook Live show. Then a weekly Facebook Live show. Then it went on a summer hiatus. And then it just . . . disappeared. That old Facebook Live show is now being resurrected and repurposed, and I want to share with you what I learned from the experience and why I’m changing things up.
Everyone is going crazy for video right now. But don’t forget this one simple fact: Facebook videos autoplay with the sound turned off. This means that someone has to tap the video to hear the sound. So what if they’re browsing on the bus, or while watching TV, or at the library, or while they’re not supposed to be on Facebook? Chances are slim to none they’re going to turn the sound on. What if they are hard of hearing? You’ve now lost all of these viewers because there isn’t anything engaging about a silent talking head.
Unfortunately for us, each social media network has its own ideal image size when posting photos, or uploading profile and cover photos - and then, these same images may display differently on desktop vs mobile! Below I've outlined minimum required image sizes/dimensions for the most common platforms.
If you are doing Facebook Live to market and advertise your business, you might be looking for ways to brand your videos or give them a more professional feel. That’s where the Live Creative Kit comes in! You can add a watermark to your videos, a custom intro and outro, and even make stickers unique to your broadcasts. Inside I’ll show you step-by-step how to set it up!
Being able to customize your Facebook experience is part of what makes Facebook so hard to quit (no matter how much you may grumble about algorithms and privacy). And as we get busier, it’s easier to listen to a video or a podcast at the gym or in the car than it is to sit down a read a blog post...like this one, lol!
Here are the steps to make sure you never miss another Facebook Live from your favourite page.
If you want to keep your personal identity completely separate from your business, then this post is not for you. If you think you’re only going to use your personal profile to promote your business, then this post is not for you either and you should definitely check out this webinar to see why that’s a bad idea.
If you are looking for a way to make sure people know what you for a living and provide them plenty of ways to see what you can do for them, then read on!
Up until a week ago, in order to do a screenshare on Facebook Live you had to use third party software like OBS - Open Broadcaster Software (free but steep learning curve) or Be.Live (easy to use but expensive). I was super pumped when Facebook announced that they had added built-in screensharing functionality to Facebook Live! Here is how it works.