I get it. Social media is changing quickly. You are busy running your business and you don’t have the time to stay on top of all of the updates that are happening constantly (I’m looking at you, Facebook!). I am compiling all of the most relevant changes that you need to know about here in a single post - bookmark it and check back monthly!
With the increasing popularity of online courses I see a lot of business owners investing $$ into software and technology without actually finding out if their material is any good. Beta testing your course is an amazing idea because if it goes well you get to work out the kinks, improve your content, and walk away with testimonials and cheerleaders when you’re ready to roll it out at full price.
Video is a great way to engage and catch people's attention. You don’t need a degree and expensive editing software to get started - the internet is full of online tools and apps that make videos a snap! Here I’ve listed some of my the best that are available on desktop and/or mobile device - all with free plans. If you are looking for additional resources I’ve got listings for free stock photos or clips to add to your videos.
One of the things that makes Instagram unique is the lack of clickable links in posts. People tell me that this makes for a better user experience, but it poses a challenge when you’re trying to run a business. Link in bio services are becoming more popular and are sometimes more convenient for people than creating a custom link page on their website. Inside you’ll find a comparison of the top 3 link in bio tools.
There is no such thing as *the best* social media scheduling tool anymore - as social media features continue to grow and business needs evolve, new platforms with new and unique features emerge at all price points. You need to use the tool that works best for you and your business needs. Keep reading to see what kind of features you might need to consider and which platforms they can be found on.
It’s unlikely that you’ll find 1 single tool that does absolutely everything you need (unless you can afford to shell out for an expensive option) so keep in mind that you may need to compromise when it comes to some features, or you may even need to use 2 tools (or alternatively 1 tool with the native network scheduler).
Unfortunately for us, each social media network has its own ideal image size when posting photos, or uploading profile and cover photos - and then, these same images may display differently on desktop vs mobile! Below I've outlined minimum required image sizes/dimensions for the most common platforms.
Tailwind is the powerhouse of tools when it comes to Pinterest marketing. But what happens when your trial runs out and, for whatever reason, you can’t sign up for a monthly paid plan? The free account actually has pretty good features that will still save you time and increase your reach, helping you get to the point where you can sign up for a plus plan.
While Instagram doesn’t have a built-in scheduling feature, they did recently grant developers the ability to set up direct publishing from 3rd party tools to Instagram. Businesses and marketers rejoice! But since Instagram is still a mobile-first platform, there may be situations in which this new functionality is actually *not* to your advantage. Read on to find out if direct scheduling is right for you!
I've been questioned on this practice lately, people wondering why I would worry about who is unfollowing my business accounts on certain networks. It's not about vanity, it's not about making my follower/following "ratio" look awesome. Social numbers are nice, but they don't make a successful business. I have a damn good reason for tracking unfollowers and here it is!