Social media, at its core, is word of mouth marketing and advertising powered by technology. Is your social media saying what you want it to?
A lot of people struggle with these common issues when it comes to social media:
- I don’t understand social media
- I’m afraid of doing something wrong
- I’m afraid of privacy issues
- I don’t know what to post on social media
- I don’t have time to do social media
If any of those sound familiar then you’re in the right place! My private and group training covers these topics and more. Learn what social media is all about and how you can use it to stay current in your industry. Learn the practical how-to’s about all of the major social media sites both from your office or on the go from your mobile device. Understand the difference between being private and being social. Arm yourself with the latest tools and strategies so that you always have something relevant to say and it doesn’t eat up your time.
I came to social media and entrepreneurship in a very roundabout way. I received an Honours Degree in Psychology, and by the time I convocated I wasn't sure it was for me, so I took a year off and moved to Japan to teach English.
When I came home I decided I'd had enough of studying and wanted to keep working. After a variety of jobs I eventually landed in the tech industry doing business analysis, project management, software testing, and LOTS of employee training. It was very demanding work, I put in a lot of overtime, but I loved it. I also had minimal oversight, so I got very used to working independently and making a lot of decisions that would affect many people.
In 2008 I thought I had it all: a challenging, well-paying job with great benefits, an amazing husband, regular travel plans, and a brand new fur baby. Late in the year, disaster struck: my husband fell critically ill. A virus attacked his heart causing extensive damage, also shutting down his lungs, liver, and kidneys. He survived, but it was a close call. The doctors at the time just kept telling us that he would make a full recovery, that we had to 'wait and see'.
As you would imagine, I began to re-evaluate my priorities. With the majority of my energy directed at family I started to ask myself if I was happy with my career, where it was leading me, did I enjoy what I was doing. 3 years later we were still waiting and my husband's health was failing. At the same time my work demands were increasing and my role at work wasn't going in the direction I'd been promised. I felt very unhappy and out of control. Though there was little I could do about my husband's health, I realized that I *could* control my work environment. So in 2012 I quit and started BLG Business Solutions!
When I was trying to decide what I wanted to do, I looked at all of my education and experience. In university, I based my thesis on social psychology, which is the discipline used in marketing. In my tech job I had plenty of experience trying out different software platforms, figuring out how they work best and how to make them work best for the users. In both tech and my time in Japan I got a ton of experience writing lessons, creating manuals, teaching, and training people of all ages, backgrounds, and experience levels. I was on social media personally and really enjoyed it. I did some research and found out that social media marketing was a whole new field and few people were doing it in the area where I lived. And that's how I got to be here with you today!
BLG Business Solutions is me. You will never have to deal with the delays or red tape of a company with multiple managers – you will always be talking to the decision maker. You are not just a number or a paycheck – you are a partner, because it’s critical for us to work together in order to make your business a success.
I’m also the co-founder of Your Marketing Made Easy, a marketing resource for Saskatchewan small business owners, independent professionals, and non-profit organizations. When I'm not busy helping you with your social media, I'm also involved with the following organizations: