A website is your online homebase so it’s important to use a platform that works for you if you’re going to be the one updating it. You wouldn’t purposefully buy clothes that are 5 sizes too big or too small. You wouldn’t purposefully buy a raised 3-story house if you had mobility issues. Make sure the thing that you are investing time and money in works for you. I started with WordPress.org because I had some tech skills, but I quickly grew tired of the maintenance.
I get it. Social media is changing quickly. You are busy running your business and you don’t have the time to stay on top of all of the updates that are happening constantly (I’m looking at you, Facebook!). I am compiling all of the most relevant changes that you need to know about here in a single post - bookmark it and check back monthly!
This is part 1 of an ongoing blog series called “The Tools I Wish I’d Used When I Started My Business”. When I first came up with the idea of this series there was zero hesitation about which tool I was going to put at the top. I might have been cheating a little bit since G Suite is actually made up of over a dozen inter-connected apps but my blog my rules!
Outsourcing is scary - I know from both sides of the coin. Not only is it an additional expense, it can feel like a gamble to hand off tasks and logins to another person - like leaving your new baby with a babysitter for the first time! In this article I’ve put together some guidelines about what you can do to make sure you pick the right service provider for your needs and how to create an awesome working relationship.
This topic came from a recent podcast episode that I recorded for Allie at The Educated Boss. The episode isn’t out yet, but as soon as it is I will update the link in the notes. Allie asked me what was the one system in my business that I couldn’t live without. For a few seconds my brain flashed to my website, or lead magnet funnels, or my online booking software, but really, if it wasn’t for the system I have set up for task and project management - what I’ll refer to as my productivity system - my business would completely fall apart.
With the increasing popularity of online courses I see a lot of business owners investing $$ into software and technology without actually finding out if their material is any good. Beta testing your course is an amazing idea because if it goes well you get to work out the kinks, improve your content, and walk away with testimonials and cheerleaders when you’re ready to roll it out at full price.
Once upon a time I did a twice weekly Facebook Live show. Then a weekly Facebook Live show. Then it went on a summer hiatus. And then it just . . . disappeared. That old Facebook Live show is now being resurrected and repurposed, and I want to share with you what I learned from the experience and why I’m changing things up.