Landing pages, opt-in pages, squeeze pages - whatever you call them, they can be difficult to create because you have a limited space to persuade the viewer to take a specific action. It might be something as simple as a click, to something as big as spending $$$ on your product or service. This week I’m highlighting 3 simple tools that will help you create your own effective landing pages - from copy to design to function.
For people who are not trained designers or naturally visually-minded, the big challenge of designing graphics for your business is knowing where to start. That’s why vision boards (paper, Pinterest, or otherwise) are so popular! Taking inspiration from others is a huge help, however looking at a graphic and then trying to emulate it is another challenge, especially when it comes to colours and fonts. This week I’m highlighting 3 simple tools that will help you design your graphics so that you can be visually consistent with your brand.
I get it. Social media is changing quickly. You are busy running your business and you don’t have the time to stay on top of all of the updates that are happening constantly (I’m looking at you, Facebook!). I am compiling all of the most relevant changes that you need to know about here in a single post - bookmark it and check back monthly!
Do you envy those businesses and professionals who churn out thoughtful, well written articles week after week or even day after day?
Sure, they might have team members to take on some of the admin or technical tasks, allowing them to put out a ton of content, but you can too - you just need to get organized. You might not be blogging every day, but you’ll certainly be able to set up a consistent schedule for yourself. A workflow is going to help you accomplish that, and it’s going to help you stay accountable to yourself at the same time. As a bonus, having your workflows developed will make it simple out outsource parts of your blogging process when you are ready to do so!
Do you see those businesses out there who post on social media consistently with thoughtful, relevant content? Do you wish you could be one of them?
You don’t necessarily need a big budget or a big team - you need to get organized! A workflow is going to accomplish that, and it’s going to help you stay accountable to yourself at the same time. As a bonus, having your workflows developed will make it easy peasy to outsource when you’re ready to hand off your social media!
There is no 1 best way to be productive, yet we’re all looking for that magical formula to help us #GetShitDone. The truth is, your personal productivity is as unique to you as the clothes you wear. If you’re just doing what everyone else is doing because it’s the new cool thing, you could be doing yourself a disservice. You need to figure out what works for you specifically, which requires some trial and error and regular maintenance.
It is no secret that Facebook can be a powerful tool when it comes to promoting your business and learning best practices. However, with so many users and businesses on the platform, competition on Facebook is fierce. Many established companies therefore pay high advertising fees in order to secure the attention of their target group. Luckily, there is another way. Recent years have seen a sharp increase in the volume of Facebook Groups dedicated to a certain business purpose.
Tailwind is the powerhouse of tools when it comes to Pinterest marketing. But what happens when your trial runs out and, for whatever reason, you can’t sign up for a monthly paid plan? The free account actually has pretty good features that will still save you time and increase your reach, helping you get to the point where you can sign up for a plus plan.