If you're on social media and you aren't a photographer (either by profession or by hobby), chances are you've wondered where everyone gets the images they post. You know: the beautiful sunset, the super crisp flower close-up, the bright desktop flatlay. Below I've linked to a whole bunch of websites where you can get great photos. In addition, I've also provided some explanations on copyright and why you shouldn't use Google image search to get your photos.
I get it. Social media is changing quickly. You are busy running your business and you don’t have the time to stay on top of all of the updates that are happening constantly (I’m looking at you, Facebook!). I am compiling all of the most relevant changes that you need to know about here in a single post - bookmark it and check back monthly!
Email marketing is a challenge to most businesses, from how to get people to open, to getting them to read, to getting them to actually click or take action. Here are three free tools I’ve used not only to improve my open rate, but also to make sure people don’t miss important information like deadlines and events. The easier you make things for your readers, the more they will appreciate you and the information you provide!
Ever decided to go on a spree sharing a specific product or sales page for a campaign you were promoting? You might have shared it across all social media networks, had pop-ups or announcement bars on websites, submitted it to 3rd party listings or websites, and more. BUT...when all is said and done, do you know exactly which of those links were effective? Which ones got clicked on the most?
Landing pages, opt-in pages, squeeze pages - whatever you call them, they can be difficult to create because you have a limited space to persuade the viewer to take a specific action. It might be something as simple as a click, to something as big as spending $$$ on your product or service. This week I’m highlighting 3 simple tools that will help you create your own effective landing pages - from copy to design to function.
For people who are not trained designers or naturally visually-minded, the big challenge of designing graphics for your business is knowing where to start. That’s why vision boards (paper, Pinterest, or otherwise) are so popular! Taking inspiration from others is a huge help, however looking at a graphic and then trying to emulate it is another challenge, especially when it comes to colours and fonts. This week I’m highlighting 3 simple tools that will help you design your graphics so that you can be visually consistent with your brand.
Do you envy those businesses and professionals who churn out thoughtful, well written articles week after week or even day after day?
Sure, they might have team members to take on some of the admin or technical tasks, allowing them to put out a ton of content, but you can too - you just need to get organized. You might not be blogging every day, but you’ll certainly be able to set up a consistent schedule for yourself. A workflow is going to help you accomplish that, and it’s going to help you stay accountable to yourself at the same time. As a bonus, having your workflows developed will make it simple out outsource parts of your blogging process when you are ready to do so!
Do you see those businesses out there who post on social media consistently with thoughtful, relevant content? Do you wish you could be one of them?
You don’t necessarily need a big budget or a big team - you need to get organized! A workflow is going to accomplish that, and it’s going to help you stay accountable to yourself at the same time. As a bonus, having your workflows developed will make it easy peasy to outsource when you’re ready to hand off your social media!