The Do's and Don'ts of Instagram for Business

The Do's and Don'ts of Instagram for Business

Instagram is one of the fastest growing social media networks. This means that many of you who previously dismissed the network because you either didn't have time or didn't think it would work for your business are now signing up. As of writing, Instagram is the network that I get the most questions about (wow, someone finally overtook Facebook!). Here are a few do's and don'ts to help you navigate Instagram for business.

Use Facebook Groups to Grow Your Followers

Use Facebook Groups to Grow Your Followers

If you have ever invested time in networking, you've probably seen how beneficial it can be for your business. When you are networking in a group that has people who you could help and you spend time getting to know people, being helpful, offering free tips you're likely to get increased brand recognition, people talking about you and your business, increased clients, and more referrals. Now take that mindset and apply it to Facebook Groups.

Where to Find Free Images for Social Media

Where to Find Free Images for Social Media

If you're on social media and you aren't a photographer (either by profession or by hobby), chances are you've wondered where everyone gets the images they post. You know: the beautiful sunset, the super crisp flower close-up, the bright desktop flatlay. Below I've linked to a whole bunch of websites where you can get great photos. In addition, I've also provided some explanations on copyright and why you shouldn't use Google image search to get your photos.

Favourite Tools for Creating Visual Content

Favourite Tools for Creating Visual Content

All of these tools are free or have free versions. I've included things that work on desktop, but also on mobile devices if you like to create on the go. These are my favourite because of their price, their features, and their ease of use.

Facebook Contests: What You're Doing Wrong (and how to fix it!)

Facebook Contests: What You're Doing Wrong (and how to fix it!)

I've written about this before. I've posted about it on social media repeatedly. I even gave up a couple times and let y'all do whatever you wanted to do. I thought this was a good time to rephrase and reframe, because Facebook is still the thing that most of my students ask about, and I can't in good conscience not provide this information to you. This article is not meant to freak you out or to make you feel guilty - it is meant to educate.