Here are the top 4 tips that I tend to discuss with clients and colleagues - some of these are settings that have been recently moved - some are just so well hidden that you might not even know they existed!
Unfortunately for us, each social media network has it's own ideal image size when posting photos, or uploading profile and cover photos. Below I've outlined the best image sizes for the most common platforms. These are the minimum best dimensions, so if you have a photo that is bigger (but is the same ratio) that will be fine too!
Ever wonder how search engine results are compiled or what you need to do to appear higher in those results? Google recently added the ability to “Post” to your Google Listing and the combined power of the image and keyword-rich text is a recipe for success for local businesses wanting to climb the search ranks.
Video can be a great way to engage and catch people's’ attention. You don’t need a film degree and expensive editing software to get started - the internet is full of online tools and apps that make videos a snap! Here I’ve listed some of my favourites that are available on desktop and/or mobile device. If you are looking for additional resources I’ve got listings for free stock photos or clips to add to your videos.
If you aren't a videographer (either by profession or by hobby), chances are you've avoiding making any videos to share on social media beyond a few Facebook Lives or streaming your desktop as you do a tutorial. But what about those fun or informative videos that have a bunch of clips edited together? You know: the Now This and BuzzFeed style videos that seem to be all over your social media feeds. Below I've linked to some websites where you can get great video clips for free.
This post will be continuously updated as new sites are brought to my attention. New additions are bolded.
I get it. Social media is changing quickly. You are busy running your business and you don’t have the time to stay on top of all of the updates that are happening constantly (I’m looking at you, Facebook!). I am compiling all of the most relevant changes that you need to know about here in a single post - bookmark it and check back monthly!
While Instagram doesn’t have a built-in scheduling feature, they did recently grant developers the ability to set up direct publishing from 3rd party tools to Instagram. Businesses and marketers rejoice! But since Instagram is still a mobile-first platform, there may be situations in which this new functionality is actually *not* to your advantage. Read on to find out if direct scheduling is right for you!