Video is a great way to engage and catch people's attention. You don’t need a degree and expensive editing software to get started - the internet is full of online tools and apps that make videos a snap! Here I’ve listed some of my the best that are available on desktop and/or mobile device - all with free plans. If you are looking for additional resources I’ve got listings for free stock photos or clips to add to your videos.
One of the things that makes Instagram unique is the lack of clickable links in posts. People tell me that this makes for a better user experience, but it poses a challenge when you’re trying to run a business. Link in bio services are becoming more popular and are sometimes more convenient for people than creating a custom link page on their website. Inside you’ll find a comparison of the top 3 link in bio tools.
I get it. Social media is changing quickly. You are busy running your business and you don’t have the time to stay on top of all of the updates that are happening constantly (I’m looking at you, Facebook!). I am compiling all of the most relevant changes that you need to know about here in a single post - bookmark it and check back monthly!
If you aren't a videographer (either by profession or by hobby), chances are you've avoiding making any videos to share on social media beyond a few Facebook Lives or streaming your desktop as you do a tutorial. But what about those fun or informative videos that have a bunch of clips edited together? You know: the Now This and BuzzFeed style videos that seem to be all over your social media feeds. Below I've linked to some websites where you can get great video clips for free.
This post will be continuously updated as new sites are brought to my attention. New additions are bolded.
There is no such thing as *the best* social media scheduling tool anymore - as social media features continue to grow and business needs evolve, new platforms with new and unique features emerge at all price points. You need to use the tool that works best for you and your business needs. Keep reading to see what kind of features you might need to consider and which platforms they can be found on.
It’s unlikely that you’ll find 1 single tool that does absolutely everything you need (unless you can afford to shell out for an expensive option) so keep in mind that you may need to compromise when it comes to some features, or you may even need to use 2 tools (or alternatively 1 tool with the native network scheduler).
As vertical video becomes more popular, there is an increasing demand to be able to embed those videos on webpages. Previously, people would have to upload their video to YouTube and use the embed code, leaving giant black bars on either side of the video. Did you know that IGTV videos have their own embed code? Here is how to add those videos to your Squarespace website in all their vertical glory!
Everyone is going crazy for video right now. But don’t forget this one simple fact: Facebook videos autoplay with the sound turned off. This means that someone has to tap the video to hear the sound. So what if they’re browsing on the bus, or while watching TV, or at the library, or while they’re not supposed to be on Facebook? Chances are slim to none they’re going to turn the sound on. What if they are hard of hearing? You’ve now lost all of these viewers because there isn’t anything engaging about a silent talking head.
Unfortunately for us, each social media network has its own ideal image size when posting photos, or uploading profile and cover photos - and then, these same images may display differently on desktop vs mobile! Below I've outlined minimum required image sizes/dimensions for the most common platforms.