LinkedIn Articles vs Your Blog: Where Should You Post?

LinkedIn Articles vs Your Blog: Where Should You Post?

Did you know that LinkedIn has a built in blog feature? Not just updates/posts (or micro-blogging as social media posts are sometimes known as), but full on blog functionality with the ability to format, add images in the header and within your text, hyperlinks, and like/comment/share feature.

So should you start publishing on LinkedIn? What if you already have a blog somewhere else or your own website?

How To Schedule a Facebook Share

How To Schedule a Facebook Share

This is one of those blogs that I’m writing because people keep asking me this question time and time again! Facebook doesn’t have a built-in way to schedule shared posts but sometimes for business purposes, we need to do this. Why?

  1. Sharing other people’s content is important - social media doesn’t really work if we don’t share
  2. We don’t want to overwhelm our audience with a bunch of back-to-back posts

Use Trello to Manage Your Social Media Content

Use Trello to Manage Your Social Media Content

I think it’s no secret that I love me some Trello. And it should be obvious by now that I love me some social media too. So it was inevitable that I try to marry the two. Previously, all of my content was managed in spreadsheets and folders (and still is, to some extent). But now I am streamlining a process to keep me more organized so that I always know what is coming up and have once central place to locate everything.

5 Ways to Repurpose Social Media Posts to Save Time

5 Ways to Repurpose Social Media Posts to Save Time

As small business owners and entrepreneurs, it’s rare that we can post 100% original content on every social media platform every day. Some people supplement their social media feeds by sharing other people’s content, which is a great strategy as long as that content is valuable to your audience and isn’t from a direct competitor! So what do you do when you want to post more of your own content but just can’t find the time?

How to Like a Facebook Page as Your Business Page

How to Like a Facebook Page as Your Business Page

Some people like to keep their newsfeed strictly for friends and family, and then use their business page newsfeed to keep updated on any business news, info, and networking opportunities. Unfortunately, Facebook keeps moving/changing the buttons that let us do this so it's a question that I get asked over and over again. That means it's time for a blog post!

The Do's and Don'ts of Instagram for Business

The Do's and Don'ts of Instagram for Business

Instagram is one of the fastest growing social media networks. This means that many of you who previously dismissed the network because you either didn't have time or didn't think it would work for your business are now signing up. As of writing, Instagram is the network that I get the most questions about (wow, someone finally overtook Facebook!). Here are a few do's and don'ts to help you navigate Instagram for business.

Use Facebook Groups to Grow Your Followers

Use Facebook Groups to Grow Your Followers

If you have ever invested time in networking, you've probably seen how beneficial it can be for your business. When you are networking in a group that has people who you could help and you spend time getting to know people, being helpful, offering free tips you're likely to get increased brand recognition, people talking about you and your business, increased clients, and more referrals. Now take that mindset and apply it to Facebook Groups.