This is a bit of a follow-up to this post I wrote explaining why you should always be wary of articles or studies claiming to know the best times to post on social media. The feedback I got was "Great points - but I still don't know when the best time is for *me* to post." So I thought I'd do a quick tutorial on how you can figure this out for yourself.
As small business owners and solopreneurs we are always on the lookout for free resources we can use to improve our business processes or to save us time. These are some of the latest and greatest tools I've come across, ranging from legal documentation to social analytics, event marketing to blogging.
Since we all know how much Facebook likes to tweak and update its platform, it's possible that you'd like to change some settings on your Facebook Page but those settings are not where you remember them being! On top of that, there are plenty of times when you try to make the changes and get an error or the buttons are greyed out. This post also outlines the issues you may run into and potential solutions.
Spring is traditionally the time we open the windows on our homes and air out the winter must. Why not do the same thing for your social media presence as well?
The more active you become online, the more networks you start to use. A small handful of them will likely get used on a daily or weekly basis, but what about all of the services you signed up for ‘just to try’ and then forgot about? What about the accounts or listings that are created without your knowledge?
A social media audit, when done regularly (I recommend quarterly), should take no more than 30-60 minutes (depending on how many networks you use) - only a small amount of time out of your day!
Last week I wrote all about the best IFTTT recipes for social media, and some people said "Hey, what about Zapier?" so here it is!