Landing pages, opt-in pages, squeeze pages - whatever you call them, they can be difficult to create because you have a limited space to persuade the viewer to take a specific action. It might be something as simple as a click, to something as big as spending $$$ on your product or service. This week I’m highlighting 3 simple tools that will help you create your own effective landing pages - from copy to design to function.
Heads up! This post contains affiliate links, marked with an asterisk(*). If you sign up through one of those links you won't pay anything extra (sometimes you’ll even get a discount or bonus!), but I'll get a small commission or credit that helps me to keep delivering this awesome free content to you! I only recommend tools that I use and trust. Read my affiliate disclosure here.
Landing pages, particularly if they are sales pages, can be intimidating to write. Are you being too salesy? Not salesy enough? Are you giving too much info? Not enough info?
And then there is the added challenge if you just don’t like to write!
I suggest you dictate what you want to say on your landing page - especially if you find that you convert people well when you’re talking to them in person, over the phone, or through video. You can then go back and edit for spelling/grammar/flow.
When I started writing in a more conversational tone I found that my copy converted *much* better - if only I’d thought to dictate sooner I might have saved myself a ton of effort!
These dictation or voice-to-text services are designed for you to dictate live, but you can also use them to transcribe something you’ve recorded previously. In any case, the quality of the transcription will depend heavily on 2 factors:
The clarity of your speech
The quality of the sound (i.e. if there is a lot of background noise, it will be difficult to recognize your speech)
The Landing Page Analyzer is a great tool to make sure that you have all of the components of a great landing page. Enter the URL of your landing page and this tool will give you a grade based on things like:
Copy (for reading level and word count)
Trust & Security (for SSL certificates and testimonials)
It will also give you specific recommendations for how to improve your score and what the benefits are of making those changes. Keep in mind the tool is not perfect, so you might have a higher score than what it says - for example, on the landing page I analyzed, it said that I had no social proof even though I had 5 testimonials.
Hotjar helps you see how users are interacting with your web pages in 2 ways:
Heatmaps: show you where people are clicking and how far down the page they are scrolling
Recordings: anonymous recordings of user sessions where you can observe those behaviours in action to see things like how long they stayed on the page, and what order they scrolled or clicked
This information can be extremely helpful, especially if your landing page is not converting - a beautiful design may not be functional or have an obvious call to action, or a functional design may not have good enough copy to keep people on the page.
You *will* need to install a snippet of code on your website to get the Hotjar to work. Hotjar has good support documentation, but if you’re really not techy reach out to your web administrator or contact me for help!