In honor of our social media promotion for May, I bring you some of my personal social media pet peeves. I will start off by saying that I have been guilty of these myself at one point or another (and may offend again, so if I do, I give you all permission to point back to this post, upon which I will give myself a giant virtual slap upside the head).
Everyone and their dog is writing about how to use social media for business. But it is just as important to know how NOT to use social media. Are you guilty of any of these?
1. You randomly 'like' posts in your newsfeed, even when it’s not appropriate – like when someone asks their followers a question
- This is what the original poster is thinking in response to your like: What does that mean? They think it’s a good question? They are pleased that I am confused about something? They are too lazy to engage properly? Perhaps a robot is managing their social media?
2. Hashtags everywhere and you are not looking at Twitter or Chopin’s Nocturne in C sharp minor
- If I see a hashtag in your pin description/Facebook post/LinkedIn update I know that you have just mass updated all of your social media sites. With the EXACT same format and message. Boooooring. People go to different social media sites for different reasons, and you should tailor your content to your platform.
3. Binge pinning: you pin 1,743 images in a 5 minute period
- This is bad enough if you look at Pinterest on your laptop or tablet. If you are using the mobile app on your phone, the viewing area only has 2 columns. This means 20 minutes of scrolling through hundreds of images of your dream home that you pinned when you couldn’t sleep last night. I wouldn’t unfollow you if you’d simply pinned a few images each day (and possibly mixed it up with cute baby animals and interesting infographics).
4. Not properly tagging your LinkedIn post as a job
- If I’m not looking for new career opportunities, I don’t want to see it under my group discussions. Plus open LinkedIn groups have enough regular spam to contend with without worrying about jobs that are also posted in the “Job Postings” section.
5. Constantly trying to sell your product/service on any social media platform
- There are plenty of ways to promote your business without shouting “Buy my stuff, it’s the BEST!”. How about sharing an article about how you helped a local business? Running a contest? Posting a beautiful picture of your office or employees? Promote the company who just redesigned your awesome website? The possibilities are endless. My patience for being shouted at…not so much.
What else would you add to the list?