Tips & Tools

3 Important Tools for Better Email Marketing

3 Important Tools for Better Email Marketing

Email marketing is a challenge to most businesses, from how to get people to open, to getting them to read, to getting them to actually click or take action. Here are three free tools I’ve used not only to improve my open rate, but also to make sure people don’t miss important information like deadlines and events. The easier you make things for your readers, the more they will appreciate you and the information you provide!

How to Track Unfollowers on Social Media (and Why I Do!)

How to Track Unfollowers on Social Media (and Why I Do!)

I've been questioned on this practice lately, people wondering why I would worry about who is unfollowing my business accounts on certain networks. It's not about vanity, it's not about making my follower/following "ratio" look awesome. Social numbers are nice, but they don't make a successful business. I have a damn good reason for tracking unfollowers and here it is!

10 Amazing Free Tools to Power Your Business and Save Time

10 Amazing Free Tools to Power Your Business and Save Time

As small business owners and solopreneurs we are always on the lookout for free resources we can use to improve our business processes or to save us time. These are some of the latest and greatest tools I've come across, ranging from legal documentation to social analytics, event marketing to blogging.