Preparing and launching an online promotion requires careful planning. Many marketing professionals like to discuss specific tools and tactics. These are valuable discussions. However, it pays to take a step back and look at three secrets every good marketer knows.
Most people who are promoting their business, services, or products on social media come to me with one of two issues: a) they don’t have enough time to create new content every day, or; b) they aren’t sure what to post about or don’t think they have anything interesting to say (or sometimes both!).
A Facebook Group can be an amazing tool for building community, getting to know your audience on a more personal level, providing value, and promoting your business. Groups are getting a lot of attention and so Facebook is on a roll adding new features such as groups for pages, group insights, and more to come.
Did you know that LinkedIn has a built in blog feature? Not just updates/posts (or micro-blogging as social media posts are sometimes known as), but full on blog functionality with the ability to format, add images in the header and within your text, hyperlinks, and like/comment/share feature.
So should you start publishing on LinkedIn? What if you already have a blog somewhere else or your own website?