This is part 1 in a quarterly series that I'm rolling out for 2017.
Ever scroll through your feed and see a fun hashtag popping up to commemorate a cause or day or holiday and you thought to yourself, "Gee, I really could have applied that to my business. Wish I'd known about it sooner so I could have written something or taken a picture or made a graphic!"
Well now you have no more excuses! I've compiled a list of days, weeks, and months that you can simply celebrate, or you can use these to strategically create online content for your business - by doing so you will show that you are relevant and that you can showcase a bit of your brand personality. This list is by no means exhaustive and I'll admit to having a Canadian/North American bias. If you know of a day that you really think should be included, please let me know and I'll do my best to include it!
Below I've highlighted some of my favourites that you may want to use in the first quarter of the year. If you'd like to get straight to the entire downloadable list, please scroll to the bottom.
9th - Clean Off Your Desk Day (2nd Monday of January)
This is a great opportunity for some behind the scenes photos if (like me!) your desk gradually turns into a mountain of random papers, business cards, containers, and dishes. Take some before and after shots of the cleaning process. Make sure that no sensitive documents (client info, internal documents, passwords, etc.) are on display before you start snapping.
15th - National Hat Day
If you sell clothing, this is a perfect chance for you to show off your merchandise. If you own a salon or are a stylist, maybe you want to encourage people to take off their hats by coming in for a trim. If you do anything else, this is your shot to show a little personality online! Take a picture with your favourite hat on, or encourage your employees to all wear their silliest hat. Have a shot of a client, partner, founder, or advisor with a hat on? Feature them on your blog or social media.
28th - Have Fun at Work Day
This should be everyday, right? But for this day specifically, plan something fun. Get your office together for a Dubsmash. Play silly games and document the laughter. Take yourself out of the office to a favourite location. Ask your followers to share their own efforts.
14th - Organ Donor Day
Yes, I know this also happens to be Valentine's Day, but organ donation is a cause that's near and dear to my heart (pun intended) as my husband waits for a heart transplant.
17th - Random Acts of Kindness Day
Take this chance to do something as small as pay for someone else's coffee (could be an employee, client, or stranger!) all the way up to providing a product or service to someone who perhaps can't afford it at the moment but could really use it!
18th - Drink Wine Day
This doesn't really need an explanation, does it? Just be responsible and maybe keep the wine for after business hours :)
3rd - Employee Appreciation Day (first Friday in March)
If you have employees, this one is a no-brainer. If you don't have employees, you might want to show your appreciation to the employees of services that you use on a regular basis, like your favourite print shop, favourite barista, even your mail carrier!
8th - International Women's Day
I am a woman entrepreneur whose client base is largely other woman entrepreneurs. As a result I like to celebrate my clients and colleagues who are making a difference. For you this could be customers, staff, influential women in your field or industry. In many cities you can usually find multiple events to attend and share online.
18th - Awkward Moments Day
We've all had them. Now is your chance to poke some fun at yourself by showcasing that bad candid photo from a recent event, an email/text stream that was hilariously misunderstood, or just something you did in the office because you were stressed by a deadline or didn't get enough sleep. Just remember, it's not #BeAJerkDay so make sure that your awkward moment doesn't actually embarrass or hurt anyone else.