Content Ideas: Favourite Micro-Holidays for Social Media

Content Ideas: Favourite Micro-Holidays For Social Media

This is part 2 in a quarterly series that I'm rolling out for 2017. To read part 1, click here.

Don't miss: there is a freebie at the end that outlines even more micro-holidays that you can use to create content for your social media networks!

Full credit to Shelby Andrews of Atlas Communications in Toronto for first using the term "micro-holidays" to describe these days!

Ever scroll through your feed and see a fun hashtag popping up to commemorate a cause or day or holiday and you thought to yourself, "Gee, I really could have applied that to my business. Wish I'd known about it sooner so I could have written something or taken a picture or made a graphic!"

Well now you have no more excuses! I've compiled a list of days, weeks, and months that you can simply celebrate, or you can use these to strategically create online content for your business - by doing so you will show that you are relevant and that you can showcase a bit of your brand personality. This list is by no means exhaustive and I'll admit to having a Canadian/North American bias. If you know of a day that you really think should be included, please let me know and I'll do my best to include it!

Below I've highlighted some of my favourites that you may want to use in the second quarter of the year. If you'd like to get straight to the entire downloadable list, please scroll to the bottom.


All Month - National Poetry Month


Get out your favourite pen and notebook and jot down a poem - make it about your business, your products, your favourite customers. Be funny, be genuine, rhyme or don't rhyme - whatever you're comfortable with!

16th - Wear Your Pajamas to Work Day


Whether you have an office and can get everyone on board, or you're a solopreneur this can be a fun activity that showcases your organization's personality through pictures and videos.

26th - Admin Professionals Day


Celebrate your administrators, admin consultants, and virtual assistants on this day! Showcase them on your social media channels to show your appreciation and talk about what they've contributed to your business.


4th - Star Wars Day

#StarWarsDay #MayThe4thBeWithYou

A must for anyone with even the tiniest ounce of geek in their heart. From something as small as posting your favourite meme to cosplaying your favourite character - let's see it!

24th - Scavenger Hunt Day


This is a fun one that you can do with employees and have them film their hunt. Alternatively, you could put on a scavenger hunt for your customers in your store or get creative with an online scavenger hunt - make sure to end the hunt with a great prize for all of that effort!

31st - Speak In Complete Sentences Day


For just the one day, no abbreviations, slang, or emojis on social media. This will be especially hard on Twitter (especially since the hashtag is sooooo long!) but I believe in you.


2nd - Leave the Office Early Day


Instead of using this as an excuse to skip a couple hours of work, take the opportunity to do something meaningful for your family, friends, another organization, or the community with these extra hours and tell us all about it.

17th - Splurge Day


Have you been saving up for that awesome business purchase? Or maybe you're going to reward your employees with a special treat? Today is the day - make sure to capture the excitement in pictures and videos.

26th - Take Your Dog to Work Day


To be honest, every day is Take Your Dog to Work Day for me, but if you're not so lucky, today is the day to invite everyone's pooch into the office. Have people write up a cute bio of their dog and feature it (with a picture) on your social media accounts.

This is part 2 in a quarterly series that I'm rolling out for 2017. To read part 1, click here.