Content Ideas: Favourite Micro-Holidays for Social Media Q3
Don't miss: there is a freebie at the end that outlines even more micro-holidays that you can use to create content for your social media networks!
Full credit to Shelby Andrews of Atlas Communications in Toronto for first using the term "micro-holidays" to describe these days!
Ever scroll through your feed and see a fun hashtag popping up to commemorate a cause or day or holiday and you thought to yourself, "Gee, I really could have applied that to my business. Wish I'd known about it sooner so I could have written something or taken a picture or made a graphic!"
Well now you have no more excuses! I've compiled a list of days, weeks, and months that you can simply celebrate, or you can use these to strategically create online content for your business - by doing so you will show that you are relevant and that you can showcase a bit of your brand personality. This list is by no means exhaustive and I'll admit to having a Canadian/North American bias. If you know of a day that you really think should be included, please let me know and I'll do my best to include it!
Below I've highlighted some of my favourites that you may want to use in the second quarter of the year. If you'd like to get straight to the entire downloadable list, please scroll to the bottom.
15th - Give Something Away Day
This is the perfect opportunity to have a special, a giveaway, or a freebie. If you have products or services, hold a giveaway for the first 25 people in your door or your inbox. If you have digital products, provide a 100% discount on a low cost item for the day. If you provide knowledge-based services, give a free workshop or presentation.
17th - World Emoji Day
This is a fun opportunity to engage with your audience. Ask them what their favourite emojis are. Write posts completely in emojis and ask people to figure out what they say.
20th - Get to Know Your Customers Day
In reality, this should be every day, but this is a great chance to poll or survey your audience. Make it short and fun, but make sure that the things you are asking are relevant to your business - this is your shot at some direct market research! You may even want to give people who respond a chance to win a prize.
6th - Friendship Day
Your business may have a reason to celebrate friendship (restaurants, shopping, activities, games), but you can also use this day to tell a story about the friends who have helped your business, or the friends that you've made along the way.
16th - Tell a Joke Day
Give your audience a chuckle throughout the day, or ask your followers to share their favourites. Worried about offending someone? Read this.
26th - National Dog Day
Even if your business has nothing to do with animals, it's likely they are important to a large section of your audience. Share your cutest dog photos and invite your audience to do the same.
6th - Read a Book Day
What book are you reading right now? How does it relate to your business, your industry, or your audience? Tell us about it!
19th - Talk Like a Pirate Day
This one is just plain ol' fun. Write your posts entirely in pirate-speak. Even better, with the popularity of live video you might want to record something fun for your audience. Bonus points for dressing up.
30th - International Podcast Day
If you have a podcast, this is a no brainer - celebrate it, share links to your most popular or most meaningful episodes. Just starting a podcast? This is the day to officially launch it! And if you are an avid listener, share your favourites with your audience so that they can benefit as well.