Content Ideas: Favourite Micro-Holidays for Social Media (Q4)
This is part 4 in a quarterly series that I'm rolling out for 2017. Check out part 1, part 2, and part 3.
Bonus: want a more detailed listing? You can access a download at the end that outlines even more micro-holidays that you can use to create content for your social media networks!
Full credit to Shelby Andrews of Atlas Communications in Toronto for first using the term "micro-holidays" to describe these days!
Ever scroll through your feed and see a fun hashtag popping up to commemorate a cause or day or holiday and you thought to yourself, "Gee, I really could have applied that to my business. Wish I'd known about it sooner so I could have written something or taken a picture or made a graphic!"
Well now you have no more excuses! I've compiled a list of days, weeks, and months that you can simply celebrate, or you can use these to strategically create online content for your business - by doing so you will show that you are relevant and that you can showcase a bit of your brand personality. This list is by no means exhaustive and I'll admit to having a Canadian/North American bias. If you know of a day that you really think should be included, please let me know and I'll do my best to include it!
Below I've highlighted some of my favourites that you may want to use in the second quarter of the year. If you'd like to get straight to the entire downloadable list, please scroll to the bottom.
3rd - National Techies Day
If you are in the technology industry, time to celebrate yourself! If you’re not, reach out and give a virtual hug to all of the techies that help support your business - IT & systems support, website administrators, trainers, help desk operators. They usually only hear from you when something is wrong so show a little love today!
11th - National Bring Your Teddy Bear to Work Day
This is a really cute chance to grab your teddy bear of choice and have it job shadow you for a day - at your desk, at the coffeemaker, during meetings, on your breaks, out and about. Don’t forget pictures and videos!
15th-21st - Small Business Week
This is a great opportunity to showcase your business and the contributions you make to your community. Do some behind the scenes videos, bring back some #ThrowbackThursday posts to celebrate past accomplishments. Give shoutouts to other small businesses that you work with or that you support.
25th - Small Business Saturday
Only 30 sleeps until Christmas! Encourage people to come out to your store by posting fun content, running a contest, or having specials this day.
27th - Cyber Monday
Basically, this is the online business version of #SmallBusinessSaturday, and all the same ideas apply - get them to your website or online shop, run engaging contests, and advertise special promotions.
28th - Giving Tuesday
After the overwhelming commercialism of the past 3 days, now is your chance to give back - it could be to your customers, your online audience, your community. Give something away for free, donate your time to a great cause.
8th - Pretend To Be A Time Traveler Day
This is your chance to go back in time in your business, your life, your community, or your industry - what did it look like a year ago? Five years ago? Would your business have even existed? What crazy changes have happened since then?
15th - Ugly Christmas Sweater Day
Time to pull out that ugly Christmas sweater, take some pictures, maybe make a fun video of you or your staff members singing your favourite holiday jingle.
23rd - Festivus
If Christmas is just not your thing, maybe Festivus is what you need! Take to social media for the Airing of Grievances (nicely, of course!), Feats of Strength, and Festivus miracles. If you aren’t sure exactly what Festivus is or you aren’t a Seinfeld fan, you’ll probably need to read this.