A common misconception is that only large companies or those with multiple people performing social media duties need a policy. While those companies certainly do, a social media policy is also important for small business, solopreneurs, and independent professionals. If your business is engaging on social media without a policy, you may be putting your business reputation at risk.
If you're still not convinced, glance through these questions and consider how they could affect your business.
Have employees/consultants who do social media for your business?
Have employees/consultants that have personal social media accounts?
Ever need to temporarily pass your social media activity to someone else?
Plan on selling your business one day?
If the answer to any of these is yes, then you need a policy!
Know what to do if you or someone else accidentally makes a personal post to a company account
Have a clear outline of who in your business is responsible for different social media roles?
If the answer to any of these is no, then you need a policy!
For more details on how to create a social media policy, check out the replay of my webinar: