A common misconception is that only large companies or those with multiple people performing social media duties need a policy. While those companies certainly do, a social media policy is also important for small business, solopreneurs, and independent professionals. If your business is engaging on social media without a policy, you may be putting your business reputation at risk.
If you're still not convinced, glance through these questions and consider how they could affect your business.
- Have employees/consultants who do social media for your business?
- Have employees/consultants that have personal social media accounts?
- Ever need to temporarily pass your social media activity to someone else?
- Plan on selling your business one day?
If the answer to any of these is yes, then you need a policy!
- Know what to do if someone posts a negative comment about you or your business?
- Know what to do if someone posts an offensive or inappropriate comment about you or your business?
- Know what to do if you or someone else accidentally makes a personal post to a company account
- Have a clear outline of who in your business is responsible for different social media roles?
If the answer to any of these is no, then you need a policy!
For more details on how to create a social media policy, check out the replay of my webinar: