Facebook insights have been rolling out to pages for the past month. As of yesterday, all pages *should* have been updated. If you don't see this on your admin panel, then you haven't been upgraded yet (sorry!).
One of the most exciting new Facebook insights is "When your fans are online", which can help you determine the best time to post. By default, overall averages are shown, but what most people don't realize is that if you hover your mouse over the day of the week, the daily averages are highlighted on top of the overall averages. Think of it this way: in general, your fans are online the most between 9-10am. That's great. However, you notice that on Mondays the 9am-10am slot is low and most fans aren't online until 12pm. So if you were promoting a sale or an event, and it just happens to be Monday, you should post closer to 12pm.
Here is a visual example from one of my pages. This is when my fans are online:
Looking at this insight, I would say that most of my fans are online between 9am and 3pm (I can also see I have a few night owls who prowl Facebook around midnight!). Without any other data, I would post between these hours every day. But when I break it down by day of the week, I get a better idea of my fan's habits.
When you hover your mouse over a certain day, an additional line will appear on top of the overall averages. Looking at these more specific insights, I can see that while the overall average is 9am-3pm, my fans are online much earlier on Thursdays. This means that my window for connecting with them has increased by 3 hours (6am-3pm).
Facebook insights are a valuable tool for page admins - you should be looking at them at least once a week and adjusting your posting activity accordingly. Need help or don't have time? Drop me an email at firstname.lastname@example.org and we'll see how I can help.
What are you finding most exciting about the new page insights? The look? The colors? The new features? Share your thoughts in the comments!