Social Media Advent #2: Event Marketing
ETA: for those who prefer text over images, I've updated the post with a list of tweetable tips!
These social media tips all revolve around using social media to market your event (or your attendance at an event). Enjoy them all in one spot!
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Get a branded hashtag to use across all social channels – should be unique, short, memorable, and remember: capitalization is important! Tweet this!
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Start adding your hashtag to all promotional material: your blog, email signature, print material, website, ads, etc. Tweet this!
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Set up a Facebook event, invite your friends and mailing list, and encourage people to share; don’t forget to post regular event updates here as well! Tweet this!
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If you have a page on your website where people are directed for info, make a shortened link for ease and for tracking – bit.ly is a great tool. Tweet this!
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If your event has speakers or vendors or sponsors, make a list of their social media handles so you can introduce them and promote them (and they will likely return the favor!) Tweet this!
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Run ticket giveaway contests on social media as a way to engage fans and increase reach. Tweet this!
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After people register, redirect them to a landing page that makes it easy to share on social media – people are more likely to go to events when they know their friends are going. Tweet this!
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Hold a Google Hangout on Air to give a preview of the event activities, presenters, and topics, and let people ask questions about your event. Tweet this!
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Use Facebook to create an early bird offer for tickets – set a limit so that the tickets are exclusive! Tweet this!
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Set up a casual Tweetup at the beginning of the event – a dedicated area where Twitter users can go to meet each other in person. Tweet this!
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You’ll be busy on the day of the event, so schedule some posts in advance for static information (i.e. start/lunch/finish time, agenda, etc.) to free up your time for more spontaneous activity. Tweet this!
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Take pictures! And make sure the process to get the pics to a phone or computer for posting is simple, especially if you have multiple people. Tweet this!
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You will need someone monitoring the online world for mentions of your brand or event so that they can reply in real time, especially if someone is posting a complaint. Tweet this!
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During downtimes, ask attendees for quick video testimonials. Ask questions like “What was your favourite part?” and “What made you want to attend?” Tweet this!
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If your budget is tight, consider having a social media sponsor – a professional who will help you out in return for sponsorship and/or complimentary tickets. Tweet this!
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If you have a social media team, make sure it’s easy for them to communicate unobtrusively and share photos, videos, and information. Tweet this!
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Create a game, contest, or campaign that encourages people to post live at your event – and don’t forget your branded hashtag! Tweet this!
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Have charging stations convenient for attendees – they can’t tweet about what a great time they’re having if their phone is dead! Tweet this!
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Create a twitter wall and display it on a big screen at your event to encourage other attendees to join the conversation. Tweet this!
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Create post templates that are accessible is a shared document or folder to quickly answer common questions from attendees. Tweet this!
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When the event is over, use Storify to create a one-stop-shop for tweets and Instagram photos taken during the event. Tweet this!
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Make sure to ask for feedback on what worked and didn’t for next year – both from the people helping you and from your followers. Tweet this!
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Ask the presenters for their presentations and share them on Slideshare for those who couldn’t make it or want a refresher. Tweet this!
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Compile all of the statistics for your hashtags, mentions, shares, etc. so that you can see what worked best when planning for next year! Tweet this!