Social Media: You Need to Bite-Size Your Content
This article was originally posted for Think Big 2014.
Has any of this ever happened to you?
Your new website just went live - it looks amazing and it's chock-full of great information. You spent hours crafting the perfect blog post. You put together a newsletter with a beautiful layout and great content. You've been sharing these links all over your social media networks. You're waiting for people to get just as excited as you are and go on a sharing spree. And then . . .
What are you doing wrong?
My guess is that you're treating your social media networks the same as your website or blog.
Let me ask you a question - do you log in to social media when you've finished all of your work and you have a few hours to kill? Probably not. If you're like me and a lot of other people, you're looking at your feeds in between tasks: on your coffee break, in the elevator, waiting in line at the grocery store, during commercials.
What does this mean? It means that you're only absorbing a little bit of everything that you're scrolling through. So if you're not going to take the time to click on a link and read an article, why would you expect your fans to do the same?
So what can you to better share your content on social media? You need to bite-size it.
Here's an example: take a look at your latest blog post. You can probably break it up into a handful of stand-alone points or quotes. So why not share those bite-sized nuggets of information instead? [Aside: just for clarity, you should also share the link to the full blog post with your snippet, but the link should be secondary to the content.]
Bite-sizing your blog has several advantages:
you get more bang for your buck: 1 blog post could be a week's worth of social media posts
bites are easier to read, so you still get the benefit of being seen as an expert even if they don't click to read the full post
bites are easy to turn into picture quotes
a series of bites is easy to turn into a slideshow
different bites will speak to different people, giving your blog more reach
bites are more shareable
Now look at your last newsletter. I bet you can do the same with it, can't you? And your website, well, that's an entire post by itself, but it's full of relevant information that you can share with your fans!
And remember, all of these points still apply if you're sharing someone else's article or newsletter or website - just remember to give credit to the original author - always!