Social Media Updates for July 2017
Keep on top of the latest news, changes, and updates in social media all in one place! This month features Facebook, Instagram, LinkedIn, Twitter, Snapchat, as well as some helpful tools like Canva and Later.
Create a lookalike audience of your best customers
You can now create a lookalike audience for your facebook ad that is based on your customizers with the highest value. Basically: you create a spreadsheet of your client data that contains information about their value to your company (i.e. how much they spend with you each month, or how much you project they will buy in the future). That becomes your audience, then facebook can create a lookalike audience based on those people. Full details.
Create your own geofilters
You can create a custom geofilter right from your phone starting at $5.99. Full details.
The latest update added the snap map, which shows you the actual location of your friends. If this freaks you out, turn it off by going to settings> see my location> ghost mode. Full details.
Updates to the ad manager
Ads are now easier for you to create and manage yourself via the new self-serve ad manager on your phone. Full details.
One of the features that was missing from Later than other tools had was profile preview - basically see what your profile will look like when all of your scheduled posts are complete. Later now has this, as well as drag & drop capability for changing scheduled posts.
Canva is moving into the print world! You can create your designs and set them to be printed and shipped to you (like VistaPrint). Full details.