Social Media Updates for June 2017
Keep on top of the latest news, changes, and updates in social media all in one place! This month features Facebook, Instagram, Pinterest, LinkedIn, Twitter, Snapchat, Canva, and Hootsuite.
Add a Video to your Facebook Cover
If you want to get something more eye-catching on your Facebook page, you can now add a video to your cover "photo"! Read more.
Live Captioning for Facebook Live Videos
Captioning has been available for awhile for uploaded videos, but now Facebook has added the ability for you to connect your Live video to a captioning service to make your videos accessible to those who are deaf or hard of hearing. Accessibility for the win! Also, if this is something you can afford, it's a great idea of any FB live in general since so many people prefer to look at their newsfeed with the sound off. Read more.
Insert Your Ad into Other People's (non-live) Videos
There is a new Ad option called mid-roll ads. The ads must be short (15 seconds), and will only appear in videos that are at least 1 minute long. We'll see if they are effective for advertisers, or if they enrage video viewers. Read more.
Facebook Live: Livestream with a Guest
Previously, the only way to do this was with 3rd party software. Now you can do it with Facebook - however it only works on mobile at the moment. Read more.
Ads Manager Updates
The ads manager has received a revamp, giving you more detailed info like comparing 2 periods, filtering data, quick edits for ads, and archiving. Read more.
Individual Pin Metrics
You can now see the analytics for individual pins using a button that appears right on the pin. This will give you a breakdown of engagements. Read more.
Stories Now Included in Search Results
If you are doing Instagrams stories, you'll want to make sure you are including hashtags and location tags when relevant - because your stories will now show up in results when people are searching for those things. Read more.
Get More Creative with the Instagram Camera
Instagram now has face filters (yes, just like Snapchat) you can play with. You can also make videos that play in reverse. If you're making stories, you can add hashtag stickers or use an eraser brush. Read more.
Run Ads Right From Instagram (without going to Facebook Ads Manager)
Did you know you can do simple ads right in the Instagram app? Just select a post and use it to send people to your profile or website, or get them to call or visit your business. The results and stats of these ads will only show up in the app.
If you've rebranded or are just embarrassed by some of your older photos, you can now archive those posts - this means you won't lose the stats, and you can clean up your profile. Read more.
New Ad Type To Start a Conversation
A new Twitter card ad provides space for up to four spaces for a call to action with will take people to Direct Messages. You can customize their DM experience with Twitter bots. Read more.
Get Insights About Who You're Meeting With
Now you can connect your calendar to LinkedIn and it will give you info about the people you're meeting with if they are on LinkedIn, and you can invite them to connect. Once the meeting is over, you'll also be prompted to follow up. Read more.
If you'd like to invite collaborators, influencers, or staff members to participate in a story, now you can! Read more.
New formats available: recipe cards, bookmarks, story boards, Twitch banners, comic strip, class schedule, seating chart, and social story.
The image editor has been redesigned and is much more user friendly! They've also added a couple of new image formats, like snapchat geofilters or story designs, and photo collages.
They made some updates to the navigation, simplifying things and removing access to areas that your plan doesn't allow.
They also updated the Hootsuite Syndicator app, removing some of the save options and the 'mark as read/unread' feature.