As small business owners and solopreneurs we are always on the lookout for free resources we can use to improve our business processes or to save us time. These are some of the latest and greatest tools I've come across, ranging from legal documentation to social analytics, event marketing to blogging.
Trade shows and business events are full of marketing opportunities - and I'm not just talking about handing out postcards or luring people into giving up their email for a chance to win something that's shiny but not relevant to your business. I'm talking about generating buzz, having people specifically bee-line toward you, and keep the momentum going once the event is over.
Last week one of my blog posts, How to use social media to promote your event, was featured in the Daley Progress newsletter, which you can read in its entirety here. When I had a chance to finally sit down and read the newsletter, it got me thinking about Regina social media use and event promotion.