I get it. Social media is changing quickly. You are busy running your business and you don’t have the time to stay on top of all of the updates that are happening constantly (I’m looking at you, Facebook!). I am compiling all of the most relevant changes that you need to know about here in a single post - bookmark it and check back monthly!
One of the things that makes Instagram unique is the lack of clickable links in posts. People tell me that this makes for a better user experience, but it poses a challenge when you’re trying to run a business. Link in bio services are becoming more popular and are sometimes more convenient for people than creating a custom link page on their website. Inside you’ll find a comparison of the top 3 link in bio tools.
As vertical video becomes more popular, there is an increasing demand to be able to embed those videos on webpages. Previously, people would have to upload their video to YouTube and use the embed code, leaving giant black bars on either side of the video. Did you know that IGTV videos have their own embed code? Here is how to add those videos to your Squarespace website in all their vertical glory!
Unfortunately for us, each social media network has its own ideal image size when posting photos, or uploading profile and cover photos - and then, these same images may display differently on desktop vs mobile! Below I've outlined minimum required image sizes/dimensions for the most common platforms.
While Instagram doesn’t have a built-in scheduling feature, they did recently grant developers the ability to set up direct publishing from 3rd party tools to Instagram. Businesses and marketers rejoice! But since Instagram is still a mobile-first platform, there may be situations in which this new functionality is actually *not* to your advantage. Read on to find out if direct scheduling is right for you!
I've been questioned on this practice lately, people wondering why I would worry about who is unfollowing my business accounts on certain networks. It's not about vanity, it's not about making my follower/following "ratio" look awesome. Social numbers are nice, but they don't make a successful business. I have a damn good reason for tracking unfollowers and here it is!
Instagram is one of the fastest growing social media networks. This means that many of you who previously dismissed the network because you either didn't have time or didn't think it would work for your business are now signing up. As of writing, Instagram is the network that I get the most questions about (wow, someone finally overtook Facebook!). Here are a few do's and don'ts to help you navigate Instagram for business.
As small business owners and solopreneurs we are always on the lookout for free resources we can use to improve our business processes or to save us time. These are some of the latest and greatest tools I've come across, ranging from legal documentation to social analytics, event marketing to blogging.
Last week I wrote all about the best IFTTT recipes for social media, and some people said "Hey, what about Zapier?" so here it is!