social media

What to Look for When Choosing a Social Media Scheduling Tool

What to Look for When Choosing a Social Media Scheduling Tool

There is no such thing as *the best* social media scheduling tool anymore - as social media features continue to grow and business needs evolve, new platforms with new and unique features emerge at all price points. You need to use the tool that works best for you and your business needs. Keep reading to see what kind of features you might need to consider and which platforms they can be found on.

It’s unlikely that you’ll find 1 single tool that does absolutely everything you need (unless you can afford to shell out for an expensive option) so keep in mind that you may need to compromise when it comes to some features, or you may even need to use 2 tools (or alternatively 1 tool with the native network scheduler).

Create a Social Media Workflow to Keep Yourself Sane

Create a Social Media Workflow to Keep Yourself Sane

Do you see those businesses out there who post on social media consistently with thoughtful, relevant content? Do you wish you could be one of them?

You don’t necessarily need a big budget or a big team - you need to get organized! A workflow is going to accomplish that, and it’s going to help you stay accountable to yourself at the same time. As a bonus, having your workflows developed will make it easy peasy to outsource when you’re ready to hand off your social media!

3 Ways to Incorporate Influencers Into Your Content and Gain Hundreds of Social Shares

3 Ways to Incorporate Influencers Into Your Content and Gain Hundreds of Social Shares

For decades, even centuries, word-of-mouth has been one of if not the most, important and most valuable form of marketing. If you’re going to go to the cinema but stuck on what to watch, the chances are that you’d read some reviews to see which movie looks the best.

10 Amazing Free Tools to Power Your Business and Save Time

10 Amazing Free Tools to Power Your Business and Save Time

As small business owners and solopreneurs we are always on the lookout for free resources we can use to improve our business processes or to save us time. These are some of the latest and greatest tools I've come across, ranging from legal documentation to social analytics, event marketing to blogging.

How To Do a Digital Detox: 10 Strategies To Help Business Owners Disconnect

How To Do a Digital Detox: 10 Strategies To Help Business Owners Disconnect

Ever read those blog posts about people who have just returned from a digital detox deep in the mountains where there was no service and so all they did all day was journal, and sip tea on the balcony, and enjoy nature, and do yoga, etc. etc.?

That sounds amazing. But realistic? Not for me, and maybe not for some of you as well. 

Does my Business Need a Social Media Policy?

Does my Business Need a Social Media Policy?

A common misconception is that only large companies or those with multiple people performing social media duties need a policy. While those companies certainly do, a social media policy is also important for small business, solopreneurs, and independent professionals. If your business is engaging on social media without a policy, you may be putting your business reputation at risk.