Technology is changing quickly. You are busy running your business and you don’t have the time to stay on top of all of the updates that are happening constantly. I am compiling all of the most relevant changes that you need to know about here in a single post - bookmark it and check back monthly!
A website is your online homebase so it’s important to use a platform that works for you if you’re going to be the one updating it. You wouldn’t purposefully buy clothes that are 5 sizes too big or too small. You wouldn’t purposefully buy a raised 3-story house if you had mobility issues. Make sure the thing that you are investing time and money in works for you. I started with WordPress.org because I had some tech skills, but I quickly grew tired of the maintenance.
As vertical video becomes more popular, there is an increasing demand to be able to embed those videos on webpages. Previously, people would have to upload their video to YouTube and use the embed code, leaving giant black bars on either side of the video. Did you know that IGTV videos have their own embed code? Here is how to add those videos to your Squarespace website in all their vertical glory!
As small business owners and solopreneurs we are always on the lookout for free resources we can use to improve our business processes or to save us time. These are some of the latest and greatest tools I've come across, ranging from legal documentation to social analytics, event marketing to blogging.