Using Lead Magnets to Grow Your Email List
Are you looking for a quick and easy and free way to grow your email list? Then a Lead Magnet is just what you need!
A Lead Magnet is something you give away for free in exchange for an email address.
If you’re not currently harnessing the power of lead magnets in your business, you’re missing out on a huge opportunity to grow your email list and increase your sales!
As a business owner, you should be consistently growing your email list. Even better, you want this to be done automatically, so you don't have to lift a finger!
Lead Magnets can do that for you, and done right, you’ll have a steady stream of new leads coming directly to you every day.
What Are Lead Magnets?
So, you know that a lead magnet is a freebie that you give away. But who to? Where do you put them? How do you use them to start or build your email list?
Did you know that between 75-99% of people who visit your website aren’t ready to buy yet?
That’s a huge amount of people who are leaving your website without doing anything, or you even being able to contact them again.
A lead magnet is your opportunity to provide these viewers with something extremely valuable at no cost to them. They get something that helps them and you get their contact details so you can follow up with them.
Because of this, your lead magnet should be laser-focused on solving one pain point your clients have.
You don’t want anyone and everyone grabbing them.
Why? Because you only want people on your email list who are interested in your product or service, as they will be the people who will become actual customers.
For instance, let’s say you are a business coach and you give away a free Starbucks voucher worth £10 to everyone who registers with you.
Maybe Joe Bloggs (a Teacher) comes across your freebie and signs up. So does his sister Janet (who is a Nurse) and her husband Jim (a Lawyer). Then they tell all their friends about this free Starbucks voucher they can get.
You’ll probably get a LOT of sign ups. But are they the right people?
Will any of these people become your clients? Are they entrepreneurs or business owners who need your services? If not, you’ve wasted time, effort and your hard earned cash - for nothing.
The key to making a lead magnet work for you is to ensure it is designed specifically for your target clients.
Let’s say you work in the MLM world and you sell makeup & skincare products. Your lead magnet could be a cheat sheet on how to keep your skin hydrated and protected during hot summer months.
Perhaps you are a website designer who creates Wordpress websites for entrepreneurs and small business owners. Your lead magnet might be a free eBook on website basics, or a PDF on the top 10 Wordpress plugins.
Do you see how those lead magnets are tailored to their target audience?
Types of Lead Magnets to Grow Your Email List
Lead Magnets can come in a variety of forms, such as:
Here’s some more ideas for you:
Brainstorming Lead Magnet Ideas
The first step in creating a killer lead magnet is to come up with ideas that your potential customers and clients actually need.
Start with a brainstorming session and write down everything that comes to mind. It doesn't matter at this point how obscure the ideas seem!
Next up, think about common FAQ’s your potential customers ask about your product or service and write those down too.
Once you have a list of possible ideas, narrow it down to the top 2 or 3 that you think would work and get them validated by your target market.
Where to Promote Your Lead Magnet
Once you’ve decided on what type of lead magnet you’d like to create, you need to drive traffic to it.
You can share your lead magnet in a variety of different places such as Facebook, Twitter, LinkedIn, Stumbleupon, Inbound, Quora, YouTube, Pinterest, and of course on your website.
Your lead magnet should be front and center on your website, or you can create a dedicated landing page with a beautiful image and creative copy to persuade viewers to sign up for your free gift.
How to Deliver Your Lead Magnet
Next up, you need to have a system in place to deliver your lead magnet.
One of the best and simplest ways to do that is via email containing the download link to your PDF, eBook, Video etc.
The key to creating an awesome lead magnet is to make it simple and easy for the viewer to digest, be quick for you to create and deliver extreme value that solves a problem.
Benefits of Lead Magnets
Let’s take a quick look at just some of the ways a killer lead magnet can help your business and grow your email list:
You'll understand what your target audience REALLY WANTS from you
You'll start or grow your email list
You'll increase your visibility in your industry
You'll increase your visibility with your target market
You'll position yourself as an expert in your field
You'll create authority and build trust
You'll get more leads
You'll attract new customers
You'll make more sales
You'll make more money
You'll help your target audience & they will LOVE you for it
So, if you’re looking for a fast, free and easy way to boost your email list, get more signups, more leads and more sales, creating a killer lead magnet is the way forward!
About the Author
Lesley Notton is the Founder of Notton House Academy and Creator of several online training courses specialising in helping Entrepreneurs and Small Business Owners get to grips with their business to gain more leads, sales and profits.
If you need more help creating your killer Lead Magnet, check out her FREE 5 Day challenge!