Technology is changing quickly. You are busy running your business and you don’t have the time to stay on top of all of the updates that are happening constantly. I am compiling all of the most relevant changes that you need to know about here in a single post - bookmark it and check back monthly!
It is no secret that Facebook can be a powerful tool when it comes to promoting your business and learning best practices. However, with so many users and businesses on the platform, competition on Facebook is fierce. Many established companies therefore pay high advertising fees in order to secure the attention of their target group. Luckily, there is another way. Recent years have seen a sharp increase in the volume of Facebook Groups dedicated to a certain business purpose.
If you aren't a videographer (either by profession or by hobby), chances are you've avoiding making any videos to share on social media beyond a few Facebook Lives or streaming your desktop as you do a tutorial. But what about those fun or informative videos that have a bunch of clips edited together? You know: the Now This and BuzzFeed style videos that seem to be all over your social media feeds. Below I've linked to some websites where you can get great video clips for free.
This post will be continuously updated as new sites are brought to my attention. New additions are bolded.
Unfortunately for us, each social media network has it's own ideal image size when posting photos, or uploading profile and cover photos. Below I've outlined the best image sizes for the most common platforms. These are the minimum best dimensions, so if you have a photo that is bigger (but is the same ratio) that will be fine too!
Video can be a great way to engage and catch people's’ attention. You don’t need a film degree and expensive editing software to get started - the internet is full of online tools and apps that make videos a snap! Here I’ve listed some of my favourites that are available on desktop and/or mobile device. If you are looking for additional resources I’ve got listings for free stock photos or clips to add to your videos.
Today I’d like to introduce you to the latest newcomer to the social media game: SocialAider. It’s extremely affordable for small businesses and entrepreneurs, and has an easy to use interface. If are bootstrapping and social media is a large part of your marketing plan, then read on.
Once you have an entrepreneur or small business owner in the family, it can be nice to get them gifts that they can use for business - especially if they are just starting out and can’t afford just for fun or “luxury” items. A happy office is a successful office!
And if you are the entrepreneurs with a little bit of extra Christmas money that you’re looking to spend, these are some of my favourite things!
December 2017 marks a full year that the BLG blog has been listed on the Top 100 Social Media Blogs. I am slowly inching up the standings, thanks to all of you faithful readers! Because I know how busy you entrepreneurs and small business owners are, I understand that there might have been some helpful articles that you could have missed, so here are my top 10 posts from 2017.
Ever scroll through your feed and see a fun hashtag popping up to commemorate a cause or day or holiday and you thought to yourself, "Gee, I really could have applied that to my business. Wish I'd known about it sooner so I could have written something or taken a picture or made a graphic!"
Bonus: want a more detailed listing? You can access a download at the end that outlines even more micro-holidays that you can use to create content for your social media networks!