If you're on social media and you aren't a photographer (either by profession or by hobby), chances are you've wondered where everyone gets the images they post. You know: the beautiful sunset, the super crisp flower close-up, the bright desktop flatlay. Below I've linked to a whole bunch of websites where you can get great photos. In addition, I've also provided some explanations on copyright and why you shouldn't use Google image search to get your photos.
Ever decided to go on a spree sharing a specific product or sales page for a campaign you were promoting? You might have shared it across all social media networks, had pop-ups or announcement bars on websites, submitted it to 3rd party listings or websites, and more. BUT...when all is said and done, do you know exactly which of those links were effective? Which ones got clicked on the most?
Landing pages, opt-in pages, squeeze pages - whatever you call them, they can be difficult to create because you have a limited space to persuade the viewer to take a specific action. It might be something as simple as a click, to something as big as spending $$$ on your product or service. This week I’m highlighting 3 simple tools that will help you create your own effective landing pages - from copy to design to function.
For people who are not trained designers or naturally visually-minded, the big challenge of designing graphics for your business is knowing where to start. That’s why vision boards (paper, Pinterest, or otherwise) are so popular! Taking inspiration from others is a huge help, however looking at a graphic and then trying to emulate it is another challenge, especially when it comes to colours and fonts. This week I’m highlighting 3 simple tools that will help you design your graphics so that you can be visually consistent with your brand.