I get it. Social media is changing quickly. You are busy running your business and you don’t have the time to stay on top of all of the updates that are happening constantly (I’m looking at you, Facebook!). I am compiling all of the most relevant changes that you need to know about here in a single post - bookmark it and check back monthly!
Ever wonder how search engine results are compiled or what you need to do to appear higher in those results? Google recently added the ability to “Post” to your Google Listing and the combined power of the image and keyword-rich text is a recipe for success for local businesses wanting to climb the search ranks.
While Instagram doesn’t have a built-in scheduling feature, they did recently grant developers the ability to set up direct publishing from 3rd party tools to Instagram. Businesses and marketers rejoice! But since Instagram is still a mobile-first platform, there may be situations in which this new functionality is actually *not* to your advantage. Read on to find out if direct scheduling is right for you!
Most people who are promoting their business, services, or products on social media come to me with one of two issues: a) they don’t have enough time to create new content every day, or; b) they aren’t sure what to post about or don’t think they have anything interesting to say (or sometimes both!).