There is a new kid on the social media lingo block: social commerce. It's the hip offspring of e-commerce and it's how you can use your existing social media presence to help you sell.
Most people who are promoting their business, services, or products on social media come to me with one of two issues: a) they don’t have enough time to create new content every day, or; b) they aren’t sure what to post about or don’t think they have anything interesting to say (or sometimes both!).
A Facebook Group can be an amazing tool for building community, getting to know your audience on a more personal level, providing value, and promoting your business. Groups are getting a lot of attention and so Facebook is on a roll adding new features such as groups for pages, group insights, and more to come.
Did you know that LinkedIn has a built in blog feature? Not just updates/posts (or micro-blogging as social media posts are sometimes known as), but full on blog functionality with the ability to format, add images in the header and within your text, hyperlinks, and like/comment/share feature.
So should you start publishing on LinkedIn? What if you already have a blog somewhere else or your own website?
As small business owners and entrepreneurs, it’s rare that we can post 100% original content on every social media platform every day. Some people supplement their social media feeds by sharing other people’s content, which is a great strategy as long as that content is valuable to your audience and isn’t from a direct competitor! So what do you do when you want to post more of your own content but just can’t find the time?
Instagram is one of the fastest growing social media networks. This means that many of you who previously dismissed the network because you either didn't have time or didn't think it would work for your business are now signing up. As of writing, Instagram is the network that I get the most questions about (wow, someone finally overtook Facebook!). Here are a few do's and don'ts to help you navigate Instagram for business.
If you have ever invested time in networking, you've probably seen how beneficial it can be for your business. When you are networking in a group that has people who you could help and you spend time getting to know people, being helpful, offering free tips you're likely to get increased brand recognition, people talking about you and your business, increased clients, and more referrals. Now take that mindset and apply it to Facebook Groups.