For decades, even centuries, word-of-mouth has been one of if not the most, important and most valuable form of marketing. If you’re going to go to the cinema but stuck on what to watch, the chances are that you’d read some reviews to see which movie looks the best.
Ever wonder how search engine results are compiled or what you need to do to appear higher in those results? Google recently added the ability to “Post” to your Google Listing and the combined power of the image and keyword-rich text is a recipe for success for local businesses wanting to climb the search ranks.
Video can be a great way to engage and catch people's’ attention. You don’t need a film degree and expensive editing software to get started - the internet is full of online tools and apps that make videos a snap! Here I’ve listed some of my favourites that are available on desktop and/or mobile device. If you are looking for additional resources I’ve got listings for free stock photos or clips to add to your videos.
While Instagram doesn’t have a built-in scheduling feature, they did recently grant developers the ability to set up direct publishing from 3rd party tools to Instagram. Businesses and marketers rejoice! But since Instagram is still a mobile-first platform, there may be situations in which this new functionality is actually *not* to your advantage. Read on to find out if direct scheduling is right for you!
Most people who are promoting their business, services, or products on social media come to me with one of two issues: a) they don’t have enough time to create new content every day, or; b) they aren’t sure what to post about or don’t think they have anything interesting to say (or sometimes both!).
How often do you get to the end of your day and feel like you’ve been crazy busy but didn’t get anything done?!
Here’s why – it’s human nature to be curious and with information coming into our space at a million miles per second, we’re bound to get distracted by at least a few of them throughout our working day.