With the increasing popularity of online courses I see a lot of business owners investing $$ into software and technology without actually finding out if their material is any good. Beta testing your course is an amazing idea because if it goes well you get to work out the kinks, improve your content, and walk away with testimonials and cheerleaders when you’re ready to roll it out at full price.
Once upon a time I did a twice weekly Facebook Live show. Then a weekly Facebook Live show. Then it went on a summer hiatus. And then it just . . . disappeared. That old Facebook Live show is now being resurrected and repurposed, and I want to share with you what I learned from the experience and why I’m changing things up.
You don’t have the budget for a studio set up like Amy Porterfield or Marie Forleo, but that’s definitely the direction you want to head in. That’s awesome and I fully support you. But first you have to get started! Here are some solutions for recording your videos that you can pretty much do right now and get your content out into the world.
Video is a great way to engage and catch people's attention. You don’t need a degree and expensive editing software to get started - the internet is full of online tools and apps that make videos a snap! Here I’ve listed some of my the best that are available on desktop and/or mobile device - all with free plans. If you are looking for additional resources I’ve got listings for free stock photos or clips to add to your videos.
One of the things that makes Instagram unique is the lack of clickable links in posts. People tell me that this makes for a better user experience, but it poses a challenge when you’re trying to run a business. Link in bio services are becoming more popular and are sometimes more convenient for people than creating a custom link page on their website. Inside you’ll find a comparison of the top 3 link in bio tools.
If you aren't a videographer (either by profession or by hobby), chances are you've avoiding making any videos to share on social media beyond a few Facebook Lives or streaming your desktop as you do a tutorial. But what about those fun or informative videos that have a bunch of clips edited together? You know: the Now This and BuzzFeed style videos that seem to be all over your social media feeds. Below I've linked to some websites where you can get great video clips for free.
This post will be continuously updated as new sites are brought to my attention. New additions are bolded.
There is no such thing as *the best* social media scheduling tool anymore - as social media features continue to grow and business needs evolve, new platforms with new and unique features emerge at all price points. You need to use the tool that works best for you and your business needs. Keep reading to see what kind of features you might need to consider and which platforms they can be found on.
It’s unlikely that you’ll find 1 single tool that does absolutely everything you need (unless you can afford to shell out for an expensive option) so keep in mind that you may need to compromise when it comes to some features, or you may even need to use 2 tools (or alternatively 1 tool with the native network scheduler).