I’m available to speak on a variety of issues related to social media – business, marketing, privacy, technology, news, psychology, communication, and more. Feel free to contact me about the presentations listed below, or about creating a presentation tailored to your organization or audience.
Social Media & Marketing
Social Media 101 & Employee Advocacy
Custom presentation prepared for RBC Royal Bank in November 2016.
Learn the basics of the common social media networks and how to grow an audience. Understand how employees can work within a social media policy, and how employees can leverage individual social media accounts to promote and grow the business and create engaged, loyal customers.
CWP Social Media Presentation
Custom presentation prepared for the Commonwealth Women Parliamentarians in October 2016
We’re creating a safe space for women in public office to discuss their experiences, reservations, and excitement about the online world. Expect to jot down some notes, laugh, be surprised, and even engage in healthy debate as we dive into topics such as audience demographics, reputation management, and criticism vs harassment.
Which Social Media Network is Best For Your Business
There is a pervasive myth when choosing a social media network for your business that you should do what you know. This mistake can lead to a lot of wasted time and effort on the wrong social media sites.
Learn what factors you need to consider so that you can choose the network(s) that will have the most impact for your business!
Twitter & linkedin for small business success
Presented most recently to CAFE Regina in February 2016. Watch the video for a quick preview.
As business owners, networking is a critical aspect of our marketing strategy. But we can't possibly attend every breakfast, meetup, conference, mixer, and tradeshow out there. So how can we grow our network when we struggle with limited resources? And how can we maintain meaningful connections with the people we do meet? That's where social media comes in! LinkedIn and Twitter are amazing tools for networking and gaining more exposure for your business.
We'll discuss the key points of network etiquette and what kinds of things you should post!
RWN’s Ask An Expert Series: Social Media
Brandi, along with Danielle from daniellecarrier.com were invited to the first event in the Ask an Expert Series hosted by Regina Women's Network in Feb 2016.
Are you using social media to the best advantage of your business? Do you have questions on how to establish, maintain or increase your social media presence? If social media activities are important to your business, you should attend this lunch!
We are hosting a Q & A style luncheon with two panelists Brandi Good and Danielle Carrier. Brandi and Danielle will be answering your questions about Twitter, Facebook, Instagram, Linkedin, Websites, Email blasts, E-newsletters and anything else “social media” you can think of! Bring your questions, and a notebook, as there will be many great tips and tricks discussed.
Event Marketing to Boost Your Online Presence
Did you know that every event you or your organization hosts, is involved in, or attends is a massive marketing opportunity? Events are traditionally seen as a way to generate sales and revenue, but they are also a great way to showcase your business personality, get the attention of potential customers, and network with like-minded individuals.
In this workshop, Taron & Brandi will walk you through creating a mini-marketing plan that you can apply to your next event. The focus here is *not* on event planning, but on taking advantage of events to market yourself and/or your organization. Whether it’s a sale at your store, a fundraiser, a trade show, or an industry conference, let’s use events to boost your online presence!
Understanding Online Images
Learn how to use images in your online marketing. We'll take a hands on approach to different software and apps that you can use to enhance your photos or create graphics from scratch. We'll cover image best practices on your website, newsletters, and social media platforms. Attend this session to increase your engagement online with images.
Making Sense of Paid Social Media Ads
Presented at the Your Marketing Made Easy Conference in 2015.
It's true that the cost of advertising on social media can be more affordable than other methods of advertising, but that doesn't mean you shouldn't do your homework and know how to make the most of your budget. We'll discuss how to set up, test, and target ads on the major social networks as well as craft some ad copy for an event, product, or service that you can use in your own business.
Social Media Content
Presented most recently at Think Big 2014, this Social Media Content Presentation details understanding different social media networks and what type of content works best on each one, what makes ‘good’ content, and a review of free content creation tools.
eNewsletters and Social Media
Daley Progress and BLG Business Solutions teamed up in 2013 to introduce you to an integrated marketing plan that will elevate your online business presence. Join Danielle and Brandi as they show you how to take advantage of these technologies. This is a learning session so bring pen and paper. And don't forget your business cards!
Starting a Business in the Midst of a Crisis
Presented most recently to members of Regina Women’s Network: Starting a business is difficult under the best of circumstances, but what if your life is being flipped upside down at the same time? Sometimes it’s OK to jump in feet first with nothing but the support of your family and the conviction that everything will work out for the best. This seminar features a personal and inspiring story of exercising courage on a daily basis.