How to Create Social Media Content That Your Customers Love
Mar
15
12:00pm12:00pm

How to Create Social Media Content That Your Customers Love

Having a good social media presence is a commitment - not only to log in regularly and spend time interacting with your audience, but also to creating content (articles, tips, photos, graphics, videos, etc.) that connects, inspires, and engages them. Social media is all about getting and keeping people's attention - do you know how to do that with your content?

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How to Create Social Media Content That Your Customers Love
Jan
26
12:00pm12:00pm

How to Create Social Media Content That Your Customers Love

Having a good social media presence is a commitment - not only to log in regularly and spend time interacting with your audience, but also to creating content (articles, tips, photos, graphics, videos, etc.) that connects, inspires, and engages them. Social media is all about getting and keeping people's attention - do you know how to do that with your content?

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Facebook Ads for Newbies
Sep
10
12:00pm12:00pm

Facebook Ads for Newbies

Being in control of your own ads can be a bit intimidating, especially if you aren't familiar with terminology and acronyms like targeting, conversion, CPC, CPM, CTR, etc. But did you know that Facebook advertising provides the best results for the lowest cost compared to many other forms of advertising? 

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The Benefits of Social Media for Event Promotion (4pm)
May
6
4:00pm 4:00pm

The Benefits of Social Media for Event Promotion (4pm)

Social media is an increasingly important component for events – it is a way for people to share in the excitement in front of not only other attendees, but also a live online audience who may not be able to attend. It also acts as a marketing and promotional channel for your business or event, which can lead to things like improved customer service, increased sales, and brand awareness, just to name a few.

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How to Create a Basic Social Media Policy for Your Business
Mar
4
10:00am10:00am

How to Create a Basic Social Media Policy for Your Business

Do you need a social media policy? Have you ever struggled to appear consistent on social media? Had employees or consultants unsure of how to post on social media? Had to pass your social media activity to another person without any guidelines? Had someone post something to your business account that made you wince? Had staff that use their personal social accounts to discuss business activity?

Policies create guidelines which are critical for people who have consultants or employees, but they're also important for solopreneurs as they provides a set of guidelines for your social media use if something happened to you and you needed to hand your social media reins over to someone.

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Social Media on the Go
Feb
4
10:00am10:00am

Social Media on the Go

Ever try to manage your social media accounts on the road, away from your desktop or laptop?

Sure, you can use the web version of Facebook and LinkedIn and Pinterest but...sometimes they're clunky and unwieldy and the mobile apps are much more user friendly.

I’m going to share a secret with you: here’s the process that I've developed over the past 2+ years. I’m constantly refining it, but I must admit, it’s pretty slick right now and it means that I’m not chained to my desk like so many busy business owners sometimes feel they are!

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How to Run an Effective Facebook Contest for Your Business
Jan
7
10:00am10:00am

How to Run an Effective Facebook Contest for Your Business

Let's do contests the RIGHT way!

Have you ever run a contest on Facebook and wondered what the point was? Maybe you're confused by the (ever-changing) Facebook rules? Or maybe you're struggling to come up with a great contest idea? Contest aren't just for giving things away.

As a business on Facebook, your contests should be accomplishing something that contributes to your business strategy in a meaningful way.

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