Social School Regina will feature a stellar line-up of hands-on workshops covering the most timely social media and digital marketing topics, and all the tactics, insights and ideas you could possibly need to take your business to incredible new heights in the weeks, months and years ahead.
Throughout this full day of learning and launching, we’ll be joined by live experts from all walks of life, ready to share their wins, losses and secrets of modern marketing success. Get ready to hear from a game-changing lineup of Saskatchewan’s most notable innovators and entrepreneurs who are not just influencing their industries, but disrupting them top to bottom
8:00-9:00am – REGISTRATION & MORNING COFFEE MINGLE
Grab your event pass, meet your fellow attendees and get ready for an incredible day of learning the most timely marketing skills and launching them into action.
9:00-9:45am – SOCIAL MEDIA STRATEGY
Presented by Kelly Doody, The Social School – Prepare to learn about the marketing that matters in 2019 and beyond, properly audit your current social media platforms and presence, nail down the ideal themes and categories from which to create brilliant content for your social media, blog and more, and maximize your reach in the year ahead.
9:50-10:25am – INSTAGRAM FOR BUSINESS
Presented by Jaimie Love, The Social School – Identify how to build a world-class Instagram feed, where to snap and source stunning images for your specific business, how to use the platform to drive meaningful actions and powerfully boost your brand to entirely new audiences. Bonus learns: Instagram Stories, Live broadcasts, algorithm hacks and highest-performing content types.
10:25-10:40am – CONNECTION BREAK
Refill your coffee, refresh your feed, high-five your neighbour, and get ready for some learns from The Facebook.
10:40-11:10am – FACEBOOK FOR BUSINESS
Presented by Kelly Doody, The Social School – Discover which Facebook content far outperforms the rest, the top tools for promotion and amplification of your posts, how to affordably boost your content to custom audiences, and the most effective ways to drive actions and conversions using Facebook Business Manager.
11:15-11:35am – LEARNING LAB: COPYWRITING
Presented by Brita Lind, Go Giraffe Go – Award-winning wordsmith Brita will take the stage to deliver her unbridled, road-tested advice on the best storytelling, copywriting and content creating tactics around.
11:40am-12:00pm – LEARNING LAB: CRISIS COMMUNICATIONS
Presented by Sara Wheelwright, Trusted Marketing Services – Gain exceptionally timely and tactical advice for your online marketing efforts in this can't-miss talk entitled 'Avoid a Social Meltdown – Building and Protecting Your Online Reputation.'
12:00-1:00pm – LUNCH BREAK
Duck out for a bite and see you back at 1pm, or stick around and catch our live guests at the breakout Q&A table of your choice!
1:00-1:25pm – KILLER CONTENT
Presented by Heather Murphy, Authentically – Gain imperative insight into the essential components of today's most compelling written and visual content, and weave captivating campaigns into your day-to-day posts.
1:30-1:55pm – LIVE VIDEO & TECHNOLOGY SHOWCASE
Presented by Kelly and Jaimie, The Social School – Learn how to plan, shoot, post and leverage the most shared, valuable, and high-converting content in the modern marketing landscape through the modern day magic of live video and social media, as well as our top recommends of hardware, software, programs, apps and beyond, so you can end the trial and error and immediately up your game.
2:00-2:35pm – SOCIAL MEDIA SCHEDULING & AUTOMATION
Presented by Brandi Good, BLG Business Solutions – Discover today’s top social media scheduling tools, understand how to selectively automate your posts on Facebook, Instagram, Twitter and LinkedIn for maximum audience engagement and ROI, how and where planned vs. live content comes into play, and how to measure, analyze and optimize it all.
2:40-3:15pm – BREAKOUT BREAK: BRAND YOURSELF
Presented by Tyler Babiy, T Squared Social – Mix and mingle with your fellow conference attendees while conceiving of your head-turning, business building tagline, intro statement and elevator pitch through a game-changing guided exercise.
3:15-3:35pm – LEARNING LAB: STORYTELLING
Presented by Justin and Greg, The Justin and Greg Show – The Saskatchewan video stars taking the world by storm will share the behind the scenes tale of their recent Stanley Cup playoff adventure with the Vegas Golden Knights. TJAGS will be spilling their secrets of what was tried, tested and accomplished from a marketing, advertising and promotional context, making for an epic modern storytelling session packed with learns for any business big or small.
3:35-4:00pm – LEARNING LAB: BRAND PERSONALITY
Presented by Angie Hicks, Humanly Branding & Marketing – Prepare to bring out the human in your business, and the heart, soul and personality behind your brand with a can't-miss talk from Angie Hicks entitled 'Businesses Are People, Too!' Because after all, we can't think of a better way to end the day than with a high on human connection.