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Putting Your Marketing Plan Together

“The aim of marketing is to know and understand the customer so well the product or service fits him [or her] and sells itself.” ~Peter Drucker

Every business – no matter the size – needs a marketing plan (even if you’re not looking for financing). A marketing plan can make sure your efforts align with your business goals, can keep you focused on what’s important, and can help you establish critical tasks and timelines – all the things you need for success!

Join us on August 19th when we’ll cover the basics of a marketing plan as well as guide you through creating your own (template provided!). Seating is limited so that we can provide as much 1-0n-1 help as possible.

You should attend if:

  • you are thinking of starting your own business
  • you have been in business for awhile but are heading in a new direction
  • you are frustrated with your current marketing efforts
  • you are overwhelmed by all of the marketing possibilities and don’t know where to start
  • you need a marketing plan/marketing strategy refresher

A delicious buffet lunch in the Wild Sage Kitchen is included, and all attendees will have access to the Connections Cafe for snacks and coffee breaks. The workshop will be in the Silverbirch Conference Centre, which is on the 2nd floor of the DoubleTree and accessible by stairs or elevator.

Parking in the DoubleTree parkade is free – we will need your make/model/license plate to provide to the lot staff, which you can provide ahead of time by emailing [email protected] or by filling out a form when you arrive on the 19th.

As this is a hands-on workshop, please make sure to bring your laptop, tablet, or pen & paper!

Cancellations –  must be received in writing a minimum of 72 hours in advance for a full refund.